How to use the Churn Rate Calculator
Enter customers at the start of the month, how many cancelled, and how many new customers joined. New customers do not change the churn rate.
Monthly churn rate
4.50%
- Retention rate
- 95.50%
- Churn over 12 months
- 42.5%
- Customers at month end
- 417
At this rate you keep 58% of today's customers after a year.
Frequently asked questions
What is a good churn rate for SaaS?
Software sold to small businesses often sees 3% to 7% monthly churn. Products sold to larger companies often stay under 1%.
Why don't new customers lower churn?
Churn measures how many existing customers you lost. Counting new sign-ups would hide the problem.
Guides that use this tool
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