Investors and founders check the same few numbers first. Here is what each one means and how to work it out.
All subscription revenue for one month. Annual plans count as one twelfth of their price. Work it out with the MRR and ARR calculator.
Customers who cancelled this month divided by customers at the start. 3% monthly churn sounds small, but it means losing about 31% of your customers in a year. Check yours with the churn rate calculator.
Monthly gross profit per customer divided by churn. At $60 a month, an 80% margin and 3% churn, LTV is $1,600. The lifetime value calculator also compares it to what you spend to win a customer.
If winning a customer costs $400 and they bring in $48 of gross profit a month, payback takes about 8.3 months. Test your own numbers with the CAC payback calculator.
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