How to use the CAC Payback Calculator
Enter what you spend to win one customer, the average monthly revenue per customer and your gross margin.
Payback period
8.3 months
- Gross profit per customer per month
- $48.00
Under 12 months is considered strong for SaaS.
Frequently asked questions
What is a good CAC payback period?
Under 12 months is strong for most SaaS companies. Products sold to large companies can justify 18 months or more.
How do I calculate CAC?
Add up sales and marketing costs for a period and divide by the number of new customers won in that period.
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