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Tanveer Ahmad

Editor, Trendifico

Editor at Trendifico. I check our ad, ROAS and pricing guides against what actually happens inside live ad accounts.

About me

I've spent more than six years managing paid advertising on search, social, video and display, for campaigns in the UAE, Saudi Arabia, the UK and the US. Most of that work comes down to one question: is this budget making money, or just making noise?

That's the lens I bring to Trendifico. I edit our guides on ROAS, margins, ad metrics and campaign tracking, and I make sure the advice matches how ad platforms really count clicks, conversions and revenue.

Before a guide goes live, I rework its examples with realistic numbers, check every formula against our calculators, and cut anything that sounds clever but wouldn't survive a real budget review.

Day to day I work on campaign structure, conversion tracking and landing pages, so the guides here are shaped by the same problems store owners and marketers deal with every week.

How I research and fact-check

  • I recalculate every formula and worked example before a guide is published.
  • Benchmarks need a named, dated source, linked in the article. If I can't trace a number, it doesn't go in.
  • Advice on ad spend is checked against how ad platforms actually report results, not how we wish they did.
  • Sponsored content is always labelled, and sponsors never change our numbers.
  • Found a mistake? Email queries@trendifico.com and we'll fix it.

Articles by Tanveer