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CTR, CPC & CPM Calculator

Turn ad spend, impressions, clicks and sales into the metrics ad platforms report.

ROAS
4.8x
Click-through rate (CTR)
1.50%
Cost per click (CPC)
$0.42
Cost per 1,000 impressions (CPM)
$6.25
Conversion rate
3.00%
Cost per conversion (CPA)
$13.89

How to use the CTR, CPC & CPM Calculator

Copy the numbers from your ad dashboard for the same date range: spend, impressions, clicks, conversions and revenue.

Frequently asked questions

What is a good CTR?

It depends on the platform. Search ads often see 3% to 6%, while display and social ads are usually below 1%.

CPC or CPM, which matters more?

Neither on its own. What matters is your cost per conversion compared to what each customer is worth.

Guides that use this tool