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Markup Price Calculator

Set a selling price from your cost and the margin or markup you want.

Selling price
$66.67
Profit per unit
$26.67
Margin
40.0%
Markup
66.7%

How to use the Markup Price Calculator

Enter what one unit costs you, then choose whether your target is a margin or a markup and enter the percentage.

Frequently asked questions

How do I price for a 40% margin?

Divide your cost by 0.6. A $40 cost becomes a $66.67 price, and $26.67 of that is profit.

Why can margin never reach 100%?

Margin is profit divided by price. There is always some cost inside the price, so margin stays below 100% however high you go.

Guides that use this tool