UTM tags: a simple guide to tracking every link you share

When someone clicks a link in your newsletter, analytics tools often cannot tell where they came from. UTM tags fix that by adding labels to the end of the link.

The five tags

• utm_source: where the link lives, like newsletter or facebook.
• utm_medium: the type of channel, like email, social or cpc.
• utm_campaign: the campaign name, like spring_sale.
• utm_term: the paid keyword (optional).
• utm_content: which version of an ad or link (optional).

Build tagged links without typos using the UTM link builder.

https://trendifico.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

Three rules that keep reports clean

• Always use lowercase. Facebook and facebook show up as two different sources.
• Use the same names every time. Keep a list your whole team can see.
• Never add UTM tags to links between your own pages. It breaks visit tracking.

While you are working on a page, check how it looks in Google with the SERP snippet preview and tidy its address with the URL slug generator.