Trendifico
  1. Home
  2. Blog
  3. AI

AI guide

Flesch reading ease: formula, score chart and how to improve it

AI GUIDE 60–70 Flesch score ofplain English Trendifico

Key takeaways

  • Flesch reading ease = 206.835 − 1.015 × (words ÷ sentences) − 84.6 × (syllables ÷ words). Higher scores are easier to read.
  • A score of 60 to 70 is plain English that most adults read easily. Aim for 60+ on web pages and 70+ for consumer content.
  • Short sentences and short words move the score the most. Cutting average sentence length from 25 to 15 words adds about 10 points.

The Flesch reading ease score rates how easy a piece of English text is to read on a scale that runs roughly from 0 to 100. Higher is easier. It was created by Rudolf Flesch in 1948 and is still built into Microsoft Word, most SEO plugins and our own readability checker. It looks at only two things: how long your sentences are and how long your words are.

Try it here · Readability Checker

Open full tool
Reading ease
81 · Easy
Grade level
5.8
Average sentence length
15.3 words
Long sentences (25+ words)
1

Split long sentences in two. Aim for a reading ease of 60 or higher on web pages.

The Flesch reading ease formula

Score = 206.835 − 1.015 × (total words ÷ total sentences) − 84.6 × (total syllables ÷ total words)

The first ratio is average sentence length. The second is average syllables per word. Both pull the score down, but syllables have the heavier weight, so long words hurt more than long sentences.

Worked example

Take a 100-word paragraph with 5 sentences and 140 syllables.

  • Words per sentence: 100 ÷ 5 = 20
  • Syllables per word: 140 ÷ 100 = 1.4
  • Score: 206.835 − (1.015 × 20) − (84.6 × 1.4) = 206.835 − 20.3 − 118.44 = 68.1

68 sits in the plain English band. Split those 5 sentences into 8 and the average falls to 12.5 words; the score rises to 75.7 without changing a single word.

Flesch reading ease score chart

ScoreReading levelUS school gradeTypical content
90–100Very easy5th gradeChildren's books
80–90Easy6th gradeConversational copy, ads
70–80Fairly easy7th gradeConsumer blogs, product pages
60–70Plain English8th–9th gradeMost good web content, news
50–60Fairly difficult10th–12th gradeB2B articles, reports
30–50DifficultCollegeAcademic writing
10–30Very difficultCollege graduateResearch papers
0–10Extremely difficultProfessionalLegal contracts

Flesch-Kincaid grade level

The grade level version uses the same inputs and turns them into a US school grade:

Grade = 0.39 × (words ÷ sentences) + 11.8 × (syllables ÷ words) − 15.59

For the example above: 0.39 × 20 + 11.8 × 1.4 − 15.59 = 8.7, so a reader at about 9th grade can follow it. Plain language guidance for public documents commonly targets grade 8 or below.

What is a good score for web content?

Aim for 60 or higher on most pages and 70+ for content aimed at a broad consumer audience. Technical guides can sit in the 50s without problems, as long as terms are explained. A score is a guide, not a target: a page full of short, choppy sentences can score 85 and still be confusing.

Google has said it does not use readability formulas as a ranking signal. Its guidance on helpful content focuses on whether the page serves the reader, and clear writing is part of that. Pair the score with the right length for the topic; our guide to blog post length covers that side.

7 ways to improve your Flesch score

  1. Keep sentences under about 20 words. Split any sentence with "and", "which" or "because" in the middle.
  2. Swap long words for short ones: "use" for "utilize", "help" for "facilitate", "about" for "approximately".
  3. Use active voice. "We fixed the bug" beats "The bug was fixed by our team".
  4. Cut filler phrases like "in order to", "due to the fact that" and "at this point in time".
  5. Break up lists. Turn long comma lists into bullet points.
  6. Explain jargon once, then use the short form.
  7. Ask AI tools for plain English. Prompting for "8th-grade reading level, sentences under 20 words" works well; see our prompting guide or the AI prompt generator.

Limits of readability formulas

Flesch counts syllables, not meaning. It cannot tell whether your words are familiar, whether your structure makes sense or whether the reader already knows the topic. Short technical terms like "API" or "ROI" score as easy even when they are not. Use the score to spot problem paragraphs, then read the text aloud. Check length and keyword use at the same time with the word counter.

FAQ

What is a good Flesch reading ease score?

For most websites, 60 or higher. 60 to 70 is plain English; 70 to 80 is fairly easy and suits consumer content. Academic or legal text often scores below 30.

What is the difference between Flesch reading ease and Flesch-Kincaid grade level?

They use the same two inputs (sentence length and syllables per word) but different weights. Reading ease gives a 0 to 100 score where higher is easier. Grade level gives a US school grade, where lower is easier.

Does readability affect SEO?

Not directly; Google does not use a Flesch score as a ranking factor. But clear writing helps people stay, understand and act, which is what Google says its systems aim to reward.

Can a Flesch score be negative or over 100?

Yes. Very long sentences full of long words can go below 0, and very short sentences of one-syllable words can go above 100. The 0 to 100 range covers almost all real text.

Sources

  1. Wikipedia: Flesch–Kincaid readability tests
  2. Microsoft Support: About Flesch-Kincaid readability and level statistics
  3. Readable: Flesch reading ease and Flesch-Kincaid grade level
  4. Google Search Central: Creating helpful, reliable, people-first content

Keep reading