A score of 60 to 70 is plain English that most adults read easily. Aim for 60+ on web pages and 70+ for consumer content.
Short sentences and short words move the score the most. Cutting average sentence length from 25 to 15 words adds about 10 points.
The Flesch reading ease score rates how easy a piece of English text is to read on a scale that runs roughly from 0 to 100. Higher is easier. It was created by Rudolf Flesch in 1948 and is still built into Microsoft Word, most SEO plugins and our own readability checker. It looks at only two things: how long your sentences are and how long your words are.
Split long sentences in two. Aim for a reading ease of 60 or higher on web pages.
The Flesch reading ease formula
Score = 206.835 − 1.015 × (total words ÷ total sentences) − 84.6 × (total syllables ÷ total words)
The first ratio is average sentence length. The second is average syllables per word. Both pull the score down, but syllables have the heavier weight, so long words hurt more than long sentences.
Worked example
Take a 100-word paragraph with 5 sentences and 140 syllables.
68 sits in the plain English band. Split those 5 sentences into 8 and the average falls to 12.5 words; the score rises to 75.7 without changing a single word.
Flesch reading ease score chart
Score
Reading level
US school grade
Typical content
90–100
Very easy
5th grade
Children's books
80–90
Easy
6th grade
Conversational copy, ads
70–80
Fairly easy
7th grade
Consumer blogs, product pages
60–70
Plain English
8th–9th grade
Most good web content, news
50–60
Fairly difficult
10th–12th grade
B2B articles, reports
30–50
Difficult
College
Academic writing
10–30
Very difficult
College graduate
Research papers
0–10
Extremely difficult
Professional
Legal contracts
Flesch-Kincaid grade level
The grade level version uses the same inputs and turns them into a US school grade:
For the example above: 0.39 × 20 + 11.8 × 1.4 − 15.59 = 8.7, so a reader at about 9th grade can follow it. Plain language guidance for public documents commonly targets grade 8 or below.
What is a good score for web content?
Aim for 60 or higher on most pages and 70+ for content aimed at a broad consumer audience. Technical guides can sit in the 50s without problems, as long as terms are explained. A score is a guide, not a target: a page full of short, choppy sentences can score 85 and still be confusing.
Google has said it does not use readability formulas as a ranking signal. Its guidance on helpful content focuses on whether the page serves the reader, and clear writing is part of that. Pair the score with the right length for the topic; our guide to blog post length covers that side.
7 ways to improve your Flesch score
Keep sentences under about 20 words. Split any sentence with "and", "which" or "because" in the middle.
Swap long words for short ones: "use" for "utilize", "help" for "facilitate", "about" for "approximately".
Use active voice. "We fixed the bug" beats "The bug was fixed by our team".
Cut filler phrases like "in order to", "due to the fact that" and "at this point in time".
Break up lists. Turn long comma lists into bullet points.
Explain jargon once, then use the short form.
Ask AI tools for plain English. Prompting for "8th-grade reading level, sentences under 20 words" works well; see our prompting guide or the AI prompt generator.
Limits of readability formulas
Flesch counts syllables, not meaning. It cannot tell whether your words are familiar, whether your structure makes sense or whether the reader already knows the topic. Short technical terms like "API" or "ROI" score as easy even when they are not. Use the score to spot problem paragraphs, then read the text aloud. Check length and keyword use at the same time with the word counter.
FAQ
What is a good Flesch reading ease score?
For most websites, 60 or higher. 60 to 70 is plain English; 70 to 80 is fairly easy and suits consumer content. Academic or legal text often scores below 30.
What is the difference between Flesch reading ease and Flesch-Kincaid grade level?
They use the same two inputs (sentence length and syllables per word) but different weights. Reading ease gives a 0 to 100 score where higher is easier. Grade level gives a US school grade, where lower is easier.
Does readability affect SEO?
Not directly; Google does not use a Flesch score as a ranking factor. But clear writing helps people stay, understand and act, which is what Google says its systems aim to reward.
Can a Flesch score be negative or over 100?
Yes. Very long sentences full of long words can go below 0, and very short sentences of one-syllable words can go above 100. The 0 to 100 range covers almost all real text.